Successfully concluded! The 27th China& middot; The Sanya Tianya Haijiao International Wedding Festival has concluded at the Dadonghai Tourist Area

On the evening of December 3rd, 2023, the closing ceremony of the 27th China Sanya Tianya Haijiao International Wedding Festival was held in the Dadonghai Tourist Area.The romantic atmosphere and warm scene have attracted newcomers and tourists from all over the world to gather together and participate in the grand event. The main stage of the Sea Rose painting frame that evening presented a modern beauty that blends art installations with public life, echoing the classical charm of the main stage of the opening ceremony's "Bright Moon on the Sea, Shared by the World at This Time". This is a fusion and innovation of Chinese and Western wedding culture in the beautiful tropical coastal tourist city of Sanya, showcasing, absorbing, and blooming in this inclusive and open city.

The closing ceremony began with a magnificent wedding dress show brought by the famous Italian wedding dress brand Corona Borealis, which immediately caught everyone's attention.Models dressed in exquisite wedding dresses shuttle on the runway, complementing the dreamy stage of the sea and the roses in the sea, presenting a magnificent and ultimate romantic visual feast for the live audience, attracting citizens and tourists to stop and appreciate.

Wang Xiaohui, Deputy Minister of the Propaganda Department of Sanya Municipal Committee, attended the closing ceremony and delivered a speech

Wang Xiaohui, Deputy Minister of the Propaganda Department of the Sanya Municipal Party Committee, stated that the Tianya Haijiao International Wedding Festival has solidified the foundation of Sanya's wedding industry. Through innovative integration, it has enriched the connotation of Sanya's wedding industry, created the flagship of Sanya's "sweet industry", continuously improved the internationalization, specialization, standardization and boutique level of Sanya's wedding industry, promoted Sanya's wedding tourism industry to become a new growth point of Sanya's tourism economy, and injected wedding power into the construction of Sanya's international tourism consumption center.

Speech by Dai Binsen, Deputy Secretary of the Party Committee of Sanya Tourism and Culture Group

A wedding festival event activates an industrial chain. Dai Binsen, Deputy Secretary of the Party Committee of Sanya Tourism and Culture Group, stated that the current Tianya Haijiao International Wedding Festival series of activities presents a romantic and beautiful wedding scene to the public. However, from the supply side perspective, it showcases the "chain economy" that runs through the upstream and downstream of Sanya's wedding industry chain to domestic and foreign wedding products and service providers, driving the accelerated recovery and iterative upgrading of Sanya's wedding industry, forming a "closed-loop" supply chain for the wedding industry, realizing the "on-site supply and transformation" of the upstream and downstream industries of "marriage, photography, food, accommodation, tourism, entertainment, and shopping", incubating professional wedding institutions or platforms with an industrial scale of over 100 million yuan, and leading the stable and far-reaching development of Sanya's wedding industry with a good demonstration and driving role.

Famous spatial art designer Lai Ziyu

The closing ceremony stage of the Tianya Haijiao International Wedding Festival uses art installations such as "frames" to blend with the beautiful scenery of Dadonghai Square. Through the frames, the natural scenery is collected, presenting the dreamy beauty of wedding dresses. ”Famous spatial art designer Lai Ziyu is the main stage designer for the closing ceremony, presenting a unique artistic sense and romantic atmosphere of the Tianya Haijiao International Wedding Festival to the public.

At the closing ceremony, 9 wedding industry awards were presented, including "2023 Most Popular Wedding Photography Company", "2023 Most Popular Wedding Company", "2023 Sanya Most Popular Wedding Hotel", "2023 Top 10 Destination Wedding Annual Revenue Hotels in Sanya", "2023 Most Popular Hotel Gold Medal Wedding Manager", "Promotion of Hainan Wedding Tourism Industry Development Award", "2023 National Promotion of Destination Wedding Industry Contribution Award", as well as the Best Strategic Partner Award for the Tianya Haijiao Wedding Festival.

That evening, the organizers also presented the International Model Lover Award and the Couple Expert Award. Canadian couples Anna and Derek, as well as Chinese Russian couple Najia, won the International Model Lover Award. Beijing Yugege and senior Zhao Xiaolang won the Couple Expert Award.

This year's wedding festival has attracted the active participation of multiple wedding organizations, wedding associations, and wedding media magazines from outside the province. At the closing ceremony that evening, Sanya Tourism and Culture Group signed cooperation agreements with DR Jewelry, Sanya Wedding Association and Beijing Nuan Yi Mountain Enterprise, Sanya Tianya Haijiao Tourist Area and Fashion Love Enterprise, Sanya Xiaodongtian Tourist Area and Yangtze River Delta Wedding Alliance Enterprise, Sanya Luhuitou Scenic Area and Chongqing Wedding Industry Association Industry, Sanya Dadonghai Tourist Area and Hubei Wedding Culture Industry Development Promotion Association. All parties will make new layouts in regional linkage, customer source promotion, and wedding product creation.

The signing parties will focus on regional linkage, customer source promotion, wedding product innovation and other aspects, in order to create more high-quality wedding services in the wedding market and meet the diverse needs of couples. Meanwhile, through this regional cooperation, all parties can share resources, optimize allocation, and further promote the upgrading and development of the wedding industry. In the future, Sanya Tourism and Culture Group will engage in deeper exchanges and cooperation with more domestic and foreign tourist cities in the field of weddings. By sharing market information and jointly promoting tourism products, Sanya's wedding tourism industry will be pushed to new heights.

From the romantic and beautiful Tianya Haijiao to the sweet and overflowing Dadonghai, from the classic Tianya wedding ceremony to the beautiful Sanya check-in for love... Everyone left a witness of love in each romantic landmark in Sanya, and felt the exchange and integration of Chinese and Western wedding culture from the Chinese wedding dress show and Western wedding dress show. From the "Tianya Sword Talk" forum, we discussed and shared the development trend of Sanya's wedding fashion industry. This year's Tianya Haijiao Wedding Festival has innovated not only in terms of activity forms, but also in terms of target groups. For example, the event location has been extended from the Tianya Haijiao Tourist Area to various well-known scenic spots in Sanya, and the target audience has been expanded from tourists to "host guest sharing". It has linked tax-free, hotel, and sea tourism sections to achieve the integration of scenic spots, target groups, and industries in wedding festival activities, and has attracted a group of new wedding industry brands to make their debut in Sanya.

This wedding festival has attracted a number of central level media, provincial and municipal media to continuously report from all aspects. The number of microblog topic readers has exceeded 5 million, the number of live photo albums of activities has reached more than 3 million, and the number of people reading Tiktok, Kwai and Little Red Book pictures and texts has reached 500000, attracting attention from people in different fields.

For 27 years, the Tianya Haijiao Wedding Festival has not only been a wedding cultural event, but also solidified the foundation of Sanya's wedding industry, enriched the connotation of Sanya's wedding industry through innovative integration, and is a trump card of Sanya's "sweet brand".In the future, Sanya Tourism and Culture Group will be guided by the "Sanya Wedding (2023-2025) Industry Development Special Plan" and guided by the global demand for wedding consumption market. We will continue to improve the internationalization, specialization, standardization, and boutique level of Sanya's wedding industry, work together to promote Sanya's wedding tourism industry as a new growth point in Sanya's tourism economy, and inject wedding power into the construction of Sanya's international tourism consumption center.

Source: Sanya Tourism and Culture Group

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