'Celebrating the New Year in Sanya' - The 2024 Sanya New Year Goods Festival is back in the East China Sea with the 'Dragon'! Longteng Sanya Warm Chinese New Year

The Spring Festival of the the Year of the Loong is only ten days away, and many citizens are busy preparing for the Spring Festival goods. This year, when buying New Year's goods in Sanya, there is no need to run around as usual. Just come to this place and buy them - on January 27th, the main venue of the 2024 Sanya New Year's Goods Festival, "Celebrating the New Year in Sanya," opened at Dadonghai Square in Sanya. The New Year's Goods Festival will last for 7 days (January 27th to February 2nd, 10:00-22:00 every day). In addition to traditional New Year's goods and flower markets, there will also be delicious food from all over the world, creating a one-stop platform for purchasing New Year's goods and providing convenient consumption for citizens and tourists.

In order to meet the one-stop shopping needs of citizens for New Year's goods, this year, the Sanya Municipal Bureau of Commerce has collaborated with various districts and led various commercial enterprises to carefully plan the "Celebrating the New Year in Sanya" 2024 Sanya New Year's Goods Festival series of activities. It was launched on January 21, and through the government's platform, enterprise "singing", and media assistance, commercial enterprises in all four districts of the city carried out promotional activities for the New Year's Goods Festival at the same time, jointly building a new scene for New Year's goods consumption. N popular business districts in Sanya, including Jiyang District, Tianya District, Haitang District, and Yazhou District, have effectively connected with the Sanya New Year's Goods Festival in the early stage, and have linked with various duty-free shops, supermarkets, and agricultural markets in Sanya to carry out rich and colorful New Year's goods promotion activities.

As the "finale" event, the main venue of the 2024 Sanya New Year Goods Festival, "Celebrating the New Year in Sanya," officially opened on January 27th. The main venue event kicked off with the professional dance team performing the dance "Prosperous Era Encouragement". Subsequently, the children from Danzhou Primary School in Jiyang District, Sanya City, as the first representatives of the "Search for Dragon Horn" online activity to respond to submissions, took the stage to showcase their works. Finally, the leaders and guests announced the opening of the 2024 Sanya New Year Goods Festival using the "Ocean Ball Launch+Theme Three Dimensional Characters" launch method.

In his speech, Wang Feng, Deputy Secretary General of Sanya Municipal Government, stated that "the sound of firecrackers marks the end of the year, and the spring breeze brings warmth into the slaughter of Su". New Year's goods are an unavoidable topic during the Chinese New Year, and everyone has unique memories of them. This year, nearly 200 merchants gathered at the main venue of the Sanya New Year Goods Festival, including New Year couplets, north-south stir fried goods, chicken, duck, fish eggs, seafood, etc. We hope that more people will celebrate the New Year in Sanya and make Sanya the "YYDS" in the hearts of more people.

Zheng Conghui, Director of the Sanya Municipal Bureau of Commerce, stated that the 2024 Sanya New Year Goods Festival is the first event in the "Longteng Sanya Warm Chinese New Year" series of activities specially planned by Sanya City. It includes a main venue and N commercial districts in all districts of the city participate together, creating a city wide linkage of New Year goods festival activities and providing a platform for Sanya citizens and tourists to purchase New Year goods. At the same time, through the promotion of the New Year's goods festival and the placement of consumption vouchers in the later stage, we will create a festive atmosphere for Sanya's New Year consumption.

The main venue of this year's Sanya New Year's Goods Festival is filled with a festive atmosphere everywhere. The on-site stalls, decorations, and props are mainly in red color, giving people a lively and vibrant feeling, revealing a strong sense of joy. Dragon elements "can also be seen everywhere in the main venue, and the IP image of this year's goods festival," Long Xiaofu, "has a cute and adorable appearance. The event attracted many citizens and tourists to take photos, adding a festive atmosphere to the event. The main venue is also decorated with flowers, lanterns, and fun check-in display boards, creating a rich visual aesthetic.

The main venue has multiple exhibition areas, including the Spring Festival Cultural Market, Traditional New Year's Goods Area, Boutique New Year's Goods Area, Rural Revitalization Area, Flavored Food Area, etc., with a wide variety of product categories. Among them, the boutique New Year's goods street has recruited high-quality merchants in the New Year's goods category to showcase high-quality New Year's goods gifts. The products include traditional New Year's goods such as dried fruit stir fried goods, seafood dried goods, sausages, frozen goods, candies, biscuits, as well as alcoholic beverages, Hainan local characteristic tea gifts, and local characteristic brand gift boxes.

The Spring Festival food market attracted more than 30 food merchants to participate, showcasing intangible cultural heritage cuisine such as Chaozhou oyster sauce, specialty snacks like Taiwan oyster sauce pan, Xi'an Roujiamo, Thai roasted durian, and more. Each dish left a lasting impression. At the same time, there is also a Spring Festival cultural market, where citizens and tourists can choose to buy Spring Festival couplets, New Year pictures, fortune posters, red envelopes, lanterns, the Year of the Loong cultural and creative works, etc; There are also various kinds of new year flowers, green plants, potted chrysanthemums, orchids, daffodils, Dracaena sanderiana, flower decorations, etc.

It is worth mentioning that this year's goods festival received strong assistance from the Hainan Provincial Association of Time honored Enterprises. The association integrated resources and actively recruited and organized 13 time honored enterprises to participate, including Hairun Pearl, Nongken Baisha Tea, Nongken Wuzhishan Tea Group, Yanjiang Hotel, Chunguang Food, Nanguo Food, etc., all of which appeared in the "Time honored Enterprises" section of the main venue.

Not only 'buy, buy', but this year's Sanya New Year's Goods Festival also specially planned various activities at the main venue, allowing citizens and tourists to experience the festive atmosphere of the Spring Festival in advance while shopping. During the 7-day event at the main venue, there will be 7 themed night performances that will be presented one after another. Each night will have different exciting content, including "Ancient Style Night" on January 27th, "Children's Fun Night" on January 28th, "Intangible Cultural Heritage Night" on January 29th, "Wonderful Night" on January 30th, "Music Night" on January 31st, "Youth Night" on February 1st, and "Sanya Night" on February 2nd. Seven themed nights will showcase the unique charm of Sanya to citizens and tourists through rich and diverse performances.

In terms of interaction, the 2024 Sanya New Year Goods Festival has introduced many innovative elements. The overall activity has introduced the IP image of "Long Xiaofu" as the "Love for the Dragon" and launched the "Search for Dragon Horn" collection plan to solicit creative dragon horns from a wide range of netizens. In the early stage, it has received responses from numerous netizens from Hainan, as well as from other provinces such as Hubei and Shandong, with full interactivity. At the same time, the Sanya New Year Goods Festival also launched the marketing of the "fugitive hen" event in Sanya, customizing Hainan cute chicken three-dimensional dolls. During the event, they will go to designated linkage points for parade and interaction, and attract the general public to join the New Year Goods Festival through online check-in and gift distribution.

The "Celebrating the New Year in Sanya" 2024 Sanya New Year Goods Festival is guided by the Hainan Provincial Department of Commerce, Hainan Agricultural Reclamation Investment Holding Group Co., Ltd., and the Sanya Municipal People's Government. It is hosted by the Sanya Municipal Bureau of Commerce and organized by Nanhai Net.